Authors’ DIY Publicist Class

Can you afford to ignore this Masterclass?

Offered as part of WriteFest, this Masterclass from Jaki Arthur, Head of Marketing Communications, Harper Collins (Sydney) provides a unique opportunity for regional writers who are ready to put their work onto the public stage.

Authors think the biggest question they have to grapple with is whether to publish traditionally, or to self-publish.

In reality the biggest question revolves around how they will make sure their works reaches an interested audience.

jaki-arthurAsk yourself, are you a proactive author, ready to work with your publisher and publicist to garner your novel the success it deserves? Or are you a writer who likes DIY, and needs to know how the professionals do it?

Jaki has over 20 years of experience in book publishing in New Zealand, the UK and Australia across retail and publishing sales, marketing and publicity. She has run her own successful arts PR agency and is currently Head of Marketing Communications at HarperCollins publishers,  Sydney. Jaki has worked and toured with authors from all over the world publicising books across all genres.

This is an interactive and feedback-focused workshop. Jaki lets you in on well-kept publicity secrets. You can gain practical skills to help place your book in the hands of your target audience. Learn how to make yourself heard over all the yelling and hallooing.

It’s a Masterclass for aspiring writers, self-published writers and traditionally published writers.

Now really, can you afford to ignore this Masterclass?

Limited places available on Saturday, October 8 and Sunday, October 9Please book early

Jaki facilitated this Masterclass at the Sydney Writers’ Festival in 2015. Read The Guardian’s article about the Masterclass HERE.


5 ways to Lose an Agent

Adsett AAPS headshot

Genre, mainstream, literary, children’s, YA. Whatever your pleasure. As long as the narrative is strong and the story is ready to go.

This agent could make all the difference




Just a month ago an emerging writer offered the opinion that it was too hard publishing the traditional way. Publishers took such a long time reading manuscripts. And really, agents, they hardly count, do they, if you’re self-publishing… sorry, indie-publishing.

My first observation is, yes, self-publishing looks easy. My second: Self-publishing is not indie-publishing. My third: Agents and publishers are the best measure of a manuscripts readiness.

Yes, they sometimes get it spectacularly wrong, but the percentages are in single digits.

And remember, publishers seldom have the time to properly read all unsolicited manuscripts, but they usually have time for an agent they respect.

When that agent says,”You should try this new writer”, then the publisher pays special attention.

We’re all looking for something new and fresh to lay before our agent of choice. We’ve greats ideas to share. But to have those ideas considered we need to think about what might put an agent off.

You may lose your chance at the agent of your choice though:

  1. poor control of the basics.  If you can’t control the basics like grammar, punctuation, or even fonts, how can you demonstrate you are the writer of their choice.  It’s not good enough to tell an agent you have a great story, you have to show agents you can tell it.
  2. ignoring their guidelines. Agents give a good deal of consideration into crafting guidelines that can help them and the writer. If they want the sub via email, don’t bother posting. If they want a synopsis of one page double-spaced, give them one page.  Don’t try to fit in a longer synopsis by offering one page single-spaced.  In they want one chapter, don’t… You get the drift. Give them what they want.
  3. flat synopses. Practice writing synopses. Learn what is important to your story and how to get it down in a vibrant interesting style in one page. Although you do need to indicate how the story ends,  you don’t have to telegraph that amazing twist you’ve planned.
  4. ineffective cover letters don’t give agents what they want to hear. As well as a little info about the MS they want to know about you, the writer, but only information connected to your future writing career. Writing for a local newsletter does not impress, so don’t bring it up. Completing a university degree relevant to creative writing may impress. Certainly, advising that you best friend thinks the story is aces will get you nowhere, unless the friend is, for  example, a well known figure in publishing. Similarly, declaring that you expect your story to sell for six figures announces to the world your ignorance of the business.
  5. ignorance of the business. Writers make mistakes, often not because they choose to be dismissive of the business, but because they haven’t had the opportunity to learn the ins and outs of the publishing world. If writers were to believe broadcast media, then they would believe writing was easy, and that all a writer needed was a great idea. Attending conferences and festivals, like WriteFest, will help a writer better understand the journey ahead.

I suppose, to a beginning writer who’s just finished the 10th draft of a first novel, all this seems like too much hard work but time spent working on perfecting the basics, crafting synopses, constructing cover letters, learning about the business and respecting the need to follow guidelines all build new skills that, in the end, will make your book stronger.

Submission guidelines available here. Closing March 31.

See you at WriteFest.


Editor/Writer Consultations

Get advice from a professional Editor!

Editor and Publishing Assistant Rachael Donovan from Allen & Unwin Publishers will be attending the Bundaberg writers’ festival, WriteFest, on May 19 and advising selected writers on how to improve their query letter, synopsis, and manuscript sample.

Rachael will do this by conducting editor/writer consultations with six writers who have been selected by her based on their submitted work having the potential to hold an editor’s interest or be close to this level.

These consultations will not lead to the writer being requested to submit a full manuscript or considered for a contract. They are offered as an advice session only.

Writers are required to submit the first 50 pages (in industry-standard format) of their manuscript, together with a two-page single-line-spaced synopsis and covering letter outlining details of their writing experience and publishing history (if any).

The first 50 pages must be from a completed manuscript ready for submission to a publisher – first drafts are not acceptable.

Submissions will be read by a team of experienced professionals and the best will be forwarded to Rachael who will select the six she will consult with, and those writers must be attending WriteFest.

Each submission must be accompanied by an entry fee of $25. This entry fee is non-refundable but will be taken off the entry fee to the WriteFest workshops ($75) or masterclass ($95), or combined two days of workshops and masterclass ($145).

Submissions and entry fee can be posted to the Bundaberg Writers’ Club Inc, PO Box 1486, Bundaberg Qld 4670, or emailed to provided the entry fee, or a receipt for a direct deposit to the Bundaberg Writers’ Club Inc is posted in. The Club’s bank details are Wide Bay Australia, BSB 656400, Account No. 104337281.

Successful applicants will be notified at least two weeks before the event. As reading and assessing the submissions will take the editor some time, we would appreciate writers submitting as early as possible. All submissions must be received by 15 April.

Any queries should be made to or PO Box 1486, Bundaberg Qld 4670.